Tuesday, November 8, 2011

Endless Referrals by Bob Burg Review

A Dust Bowl storm approaches Stratford, Texas ...Dust Storm in Kansas 1935 (Image via Wikipedia)I love to read.  Usually I have some sort of novel on my nightstand.  I read fast too.  My husband is usually amazed at how fast I can read a book.  I just finished my friend's book, Supernaturally, an amazing teen story about paranormals.  My friend made it to the NY Times Best Seller list with her first book the very first week.  Now I'm reading The Grapes of Wrath.  I can't believe I didn't read it in school.  But since my great-grandparents moved from Russia, through Oklahoma and Kansas and then on to California during the Dust Bowl, I thought it would be a great book to read.

Now to talk about Bob Burg.  Have you read his book Endless Referrals?  I bought it from Half.com with some other books on marketing.  Honestly, I'd prefer to read novels, but when I started reading Mr. Burg's book, I couldn't put it down.  I grabbed a highlighter and started marking up whole passages of amazing tips and treasures.  I have a feeling I've even blogged about it before.  His book made a huge impression on me.

Bob Burg teaches us how to turn regular people and leads into sales opportunities.  He stresses that we need to let people talk about themselves and be good listeners.  We need to listen and remember (the key word here is remember) the things they talk about.  He also teaches us how to act and what to say at a networking event.  My favorite tip is how he keeps self addressed envelopes in the trunk of his car.  After an event he'll sit in the car writing thank you notes to the people he met with one key point that he remembered about them.  He would include his business card (with his photo) so they would remember who he was and then drop the notes at the post office on the way home.

Mr. Burg uses very simple techniques to build relationships with others in order to build your own business.  One day I was searching his website and saw that he was on Facebook.  So requested his friendship.  This guy is so cool. He accepted it right away and sent a message back to me!  He always comments on his posts and comments.  He is always involved with his followers.  (Now a little voice inside my head says that he pays someone to post for him, but I like to think that it's really him. Please let me keep thinking that it's really him.)

I have taken Mr. Burg's idea of sending cards and joined up with Send Out Cards.  I use the system for business and for my Christmas cards.  For business, I like to send a card as a thank you to people who have joined my HAVVN team.  I have also sent cards out to the shops who purchase my jewelry as a thank you.  Also I've used cards to introduce new products to my vendors and have gotten a great response back including many large orders.  One thing I love about Send Out Cards is that you can include a gift with your cards.  You can add brownies (which are so super yummy), gift cards, and even books.  You can upload your own photos and logo to really personalize your cards too.  

If you are in sales or would like to learn some easy, natural ways to market yourself or your business, I would highly recommend Bob Burg's Endless Referrals.  Below are links to Amazon for the books I've talked about in this post.

Have you read any amazing marketing books like Endless Referrals?  Please share them in the comments section.  You know I'll head over to Amazon right away to buy it!  Or have you read Endless Referrals and have any favorite parts?

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