Monday, August 18, 2014

Teachers are the Secret Masters of the World!

For fun, I've created this awesome tee shirt for you or your favorite teacher. 

Teachers are the Secret Masters of the World! 

They are only available for a LIMITED TIME! Only until September 3, 2014. Be sure to get yours today and share the link with your teacher friends. 


This great tee shirt comes in black.  There is a v-neck for women, a crew neck for men, a black tank top and a black hoodie.

Get your TEACHER tee shirt today!

Stefani McCune

Thursday, June 26, 2014

Internet Marketing School - Ready to Learn How to Make Money Online?


Are you struggling to make money online?

Ready to quit and try something else?

Well, I've been in your shoes.  It sucks to put hours, days, weeks, months, years of time into "making money online" just to make nothing.  Or even to make just a little.

You see that others are making TONS of money online.  What's so special about them?  Why can't you do it too?

Here's the secret.  There is nothing special about them.  (Well, there's something special about everyone really...but ... ) There is no magic wand or special fairy dust.  They have just learned, through much trial and error, what to do and what NOT to do.

I have a special treat for you.  My friend Franco Gonzalez has a weekly Internet Marketing School.  You can access it for free too!  There's no need to pay $49, $299, $1,000 for the Guru training.

Franco is down to earth and humble.  He's learned how to make money online.  And the best part is that he just gives this information away.  It's GOLDEN information too!

Let me just tell you that I learn something new from every video I watch from Franco.  I learn something that I can apply today.  I have learned things that have helped me get new leads, get new signups for my business, and make money online.  I know you will learn a lot too. 

Here's what you do.

Click this link here.  

It goes to my Facebook page where you can watch the latest video. Then check back weekly to see what's new.

Oh, and please LIKE my page!  Thx!  :)


I am a blogger, internet marketer and top seller on Etsy.  I work at home with my husband (we run the Etsy shop together) and we have two sweet daughters.  We are living a lifestyle of freedom!  Join with me so you can start creating lifestyle freedom too. 

See you soon!
Stefani McCune



Visit our Etsy shop (great gifts!) -HomeStudio
Discover HOW to be a Stay-at-Home Family like me– Here
Subscribe to my YouTube channel - Here
Like me on FaceBook - Here

P.S. Join forces with me and earn $600 monthly residual income within the next 30 days -  Here

Wednesday, March 19, 2014

51 Ways to Use Video to Help Your Business Grow


Are you making videos about your business?

It's a really good idea to include videos into your marketing strategy.  As you know, YouTube is one of the top search engines on the web.  Videos also help people to "get to know" you and your brand better. 

I found this great blog that listed reasons and ways to use video for your business.  I'm sure you can find several great ideas in this list.  As soon as you're done reading this list, I challenge you to make at least one video and upload it to your YouTube channel

If you're nervous about making videos, then my advice to you is this: Get Over Yourself!  Just make them.  Do you want more people to join your business?  Then make videos!  Share those videos.  People will be impressed and see you as a leader.  

51 ways to use web video to help your business grow

Customer Reference Videos

1.  Customer Testimonials (Popularity: Moderate  | Growth Potential: High)
Nothing is more compelling than seeing and hearing your customer (ideally in their own environment) extol the virtues of your products and services or explaining how your company helped them to achieve their business goals. These videos usually run from fifteen second snippets to a minute and are typically combined with or used to support other marketing material.
2. Success Stories (Popularity: Moderate  | Growth Potential: High)
Similar to a customer testimonial these videos run between one and two minutes and follow an interview format where the person on screen answers questions posed by an interviewer just off-camera. These videos are usually delivered as stand-alone marketing support materials and are often grouped with other customer success stories.
3. Video Case Study (Popularity: Low  | Growth Potential: Moderate)
A video case study combines customer testimonials with more a more in-depth explanation of how your company’s products and services helped your customer be successful. These case studies usually incorporate two voices – a narrator and the voice of your customer and can run anywhere from two to five minutes. The video structure follows the same “Problem, Solution, Benefit” format found in a printed case study and usually include b-roll or other supporting text and video.
4. Man-in-the-street Interviews (Popularity: Low  | Growth Potential: Moderate)
These videos are typically done to promote events and to build buzz around coming events but can also be employed to capture ‘spontaneous’ responses to targeted questions that help promote your product or service or to help differentiate the benefits of your brand compared to the real or imagined problems associated with your competitors. Consumer focused companies such as soft drink manufacturers, phone companies and fast food companies often use this video format in advertising but you are starting to see this type of video appear as a stand-alone promotion on business websites or YouTube business channels.  Sometimes these videos are genuine. Sometimes they are completely staged. ‘Authenticity’ is, in some sense, becoming a style…
5. Customer Presentations. (Popularity: Low  | Growth Potential: Low)
If one of your customers is presenting at a conference, trade show or event or even in your offices and is talking about your products or services either directly with you or indirectly as part of a larger discussion this may be a perfect opportunity to capture the presentation of video (with permission, of course) to re-purpose on your website and intranet.

Product and Service Promotion

6. Product Presentations (Popularity: Moderate  | Growth Potential: High)
Product (or service) presentation videos are typically employed early in the buying cycle. Product or service presentations focus on benefits and talk from your customer’s perspective. They should speak clearly to how your product solves a specific business, personal or economic problem that your prospect is experiencing. They are used to help your customers and prospects differentiate between the benefits of your products and services to those of your competitors.
7. Product Demonstrations (Popularity: Moderate  | Growth Potential: High)
Product demos show how your product works and highlight the features that differentiate it from that of your competitors. Software screen captures, a 3D cut-away, or a high impact demo by a presenter are all excellent ways of showing how your product or service works. These videos are typically used to influence a prospect who is relatively far along in the sales cycle. In technology marketing these videos would be targeted at the technical approvers who need to understand how something works. In consumer marketing these would be targeted at the economic buyers of larger ticket items who may be further along the sales process.
8. Product Reviews (Popularity: Low  | Growth Potential: Moderate)
The best product reviews are trusted third party reviews. Video reviews can be found anywhere from YouTube to various business portals. To the extent they are positive and promote your brand, they should be referenced. You can also partner with trusted third parties to create product reviews for your own products.
9. Visual Stories (Popularity: Moderate  | Growth Potential: High)
Quickly rising in popularity, visual stories employ illustrations, animations and motion graphics with a voice-over to explain complex products or services in a simple and compelling manner. These are sometime referred to as ‘explainers’ and are usually between one and three minutes in length. A new version of this tool, used primarily for entertainment, are websites that offer predefined characters and backgrounds that you can both animate and add an automated voice to (sort of like building your own Second Life commercials). You will begin to see many new hosted services offering customizable cloud-based animation modeling options – some good and some quite awful.

Corporate Video

10. Corporate Overview (Popularity: High  | Growth Potential: moderate)
These videos are the video equivalent of the ‘company brochure’ for small companies – intended to give new visitors to a website a better idea of the company. Corporate overview videos typically company history, key products, executives/owners and other top level business info. As the cost of video production continues to decrease and the popularity of video increases you will start to see these videos being replaced by multiple, more targeted video.
11. Executive Presentations (Popularity: Low  | Growth Potential: Moderate)
Whether you are preparing for a quarterly update, responding to a major event in your industry or making a regularly scheduled presentation there is great value in presenting the “face” and “voice” of your leadership team to all of your constituents.
12. Staff Presentations (Popularity: Low  | Growth Potential: Moderate)
Social media and other Web 2.0 trends have caused companies to reconsider how they communicate with external audiences. Your senior leadership team should not be the first and only consideration to represent your company. It is becoming more imperative to consider showcasing the people that drive the day-to-day operations of your company. Customer service representatives, technical experts and legacy workers are all valuable considerations for this new category of corporate video. Surveys show that there is more trust associated with these employees than with senior management. When you are selling to influencers in organizations (versus economic buyers or decision makers) it is especially important you represent your company with people that your customers and prospects can relate to.
13. Corporate facilities or equipment tour (Popularity: Low  | Growth Potential: Low)
Ten years ago corporate facility videos and equipment tours were popular. Down-sizing, off-shoring, outsourcing, a couple of recessions and a hollowing out of North America’s manufacturing base has change the priorities placed on these videos. Uniqueness is key to success here. That said, it’s really not about you and your stuff any more – it’s about how you can solve your customers problems.
14. Annual Report / Review (Popularity: Low  | Growth Potential: Low)
Public companies are legally obliged to create annual and quarterly reviews. As well, larger privately held companies also create their own quarterly and annual reviews. As print continues to fall out of favor video will either supplement or replace these materials.
15. Video Signature and Video Introduction (Popularity: Low  | Growth Potential: Moderate)
Social media sites like LinkedIn and Facebook are just starting to enter into the corporate culture even though they have been part of the social culture for years. Other social sites like web-based dating services are now commonplace. Video is becoming a key component in how you ‘sell’ yourself, in your private life… and in business. A video signature is a video (either embedded or direct link to video) that is in the signature portion of your email. Introductory videos serve the same purpose – to give people who don’t know you a better idea about who your are.


16. Training (Popularity: Moderate  | Growth Potential: High)
Corporate video first gained prominence with training (service, support, sales, personal development etc.) and continues to be one of the best uses of video. Online Video is a cost effective substitute for in-class training. You can also easily integrate video into online training management tools.
17. Overnight expert videos (Sales Support)  (Popularity: Low  | Growth Potential: Moderate)
If you serve a large geographic area or sell through channels then it is well worth the effort to put together short ‘overnight expert’ sales support videos that highlight the key selling points, features, benefits, objection handling and follow-up issues to consider by your direct or channel sales force.
18. Just-in-time learning (‘How-to’ Videos)  (Popularity:Moderate  | Growth Potential: High)
Contextual training videos are becoming very popular on the web. ‘How-to’ videos, video manuals, on-site video reference, quick assembly demos, and other types of video are being used to supplement or replace traditional training. Mobile video will increase the popularity of this type of video.

Customer Support

19. Post sale support and maintenance videos (Popularity: Low  | Growth Potential: Moderate)
No one reads manuals. You can save thousands of dollars of post sale support by creating informative assembly, installation and maintenance videos for your products and services.
20. Website FAQ Video (Popularity: Low  | Growth Potential: Moderate)
In certain formats video can be a suitable replacement for text where an authoritative voice, support materials or other visual references are required. A list of FAQ’s answered by a company expert is an example.
21. Live, two-way video (i.e. Apple’s FaceTime or Skype)
I believe an interesting application for mobile computing and video is going to evolve around the ability to incorporate live and recorded video into the customer support process. Imagine being able to show someone the problem you are having with their product rather than trying to describe it or send them a photo. Showing someone the problem is just the beginning. Getting a step-by-step video response with someone talking you through the solution – live… that’s the holy grail of customer support. Most companies will dismiss this as too expensive. Other companies, like Apple, will integrate these types of services into their entire brand experience.

Internal Communications

22. Internal Communications (Popularity: Low  | Growth Potential: Moderate)
In larger companies few people have the time or interest to understand what other groups or functions within the company do or even why they exist. Internal videos that highlight business plans, new business activities and achievements can improve knowledge transfer and lead to more effective communications. They are also a great way to show off your local heroes. These videos can be either live or recorded and are typically used in larger more geographically dispersed companies. As employees continue to work from home these videos will become more important.
23. Event/Conference and Trade Show Communications. (Popularity: Low  | Growth Potential: Low)
Most companies spend a disproportionate amount of their marketing budget on attending and participating in a variety of industry events and yet only a very small percentage of employees ever benefit from these activities. Share the knowledge gained at these events by capturing the presentations, demos, interviews, commentaries etc. on video.
24. Employee orientation (Popularity: Low  | Growth Potential: Moderate)
Once your new recruits are on board employee orientation videos are a great way to get new staff up to speed. Company history, structure, procedures, policies and codes of behavior can all be communicated effectively with video.
25. Health, Legal & Safety (Popularity: Low  | Growth Potential: Moderate)
The cost of dealing with health and safety related issues within organizations continues to grow. Video is one of the most effective means of minimizing these costs.

Advertising , Marketing  and Promotion

26. Commercials (Popularity: High  | Growth Potential: High)
While advertisers are becoming more selective in how they chose to spend their promotional dollars with broadcast television, other venues for commercials such as online video pre-roll, online sponsorships, in-game advertising, event sponsorships and in-theatre advertising are starting to take the place of broadcast / cable commercials. A proliferation of video screens cropping up on every building, device and structure will create an even more diverse set of advertising opportunities. The challenge will be to create specialized content targeted to ever- shrinking niche audiences.
27. Viral Video (Popularity: High  | Growth Potential: High)
A video is viral if it is so compelling that people want to share it. (Calling a video ‘Viral’ doesn’t make it so). Viral videos have to be extremely engaging, entertaining, shocking or meaningful to be successful. Unfortunately some of the most successful viral videos have little connection (and therefore value) to any brand. Everyone references ‘Will it Blend’ but very few viral videos are remotely this successful in actually driving sales. Viral video is very difficult to do well.
28. Email Video (Popularity: Moderate  | Growth Potential: High)
Testing has shown that open rates can double if you include video in your email marketing activities. To be effective the video should be purpose-built to elicit a specific conversion activity such as requesting a demo, more info, etc. E-mail is seeing a resurgence with marketers and embedded video in emails (like gmail supports) or links to video in email is becoming very popular.
29. Infomercials (Popularity: High  | Growth Potential: Moderate)
Infomercials have been around forever. While they continue to be the primary focus of web-based parody videos they have remained remarkably resilient over time. The shopping channel is, in effect, a 24 hour infomercial. If done well, Infomercials can be very effective at selling certain consumer products.
30.  Content Marketing (Popularity: Low  | Growth Potential: Huge)
This is a broad category that will become very important over the next months and years. Much of the content (video or otherwise) being created today by companies is focused on selling and focused on the brand. Focusing on solving your customers problems first and then associating your brand with those solutions will be increasingly more important and effective. (i.e. Home Depot has developed branded ‘how-to’ series that sits on their website and shows their customers how-to fix various things around the house. ) What knowledge do you have that can help your customers and prospects. People don’t go to your website to see your sales pitch. They go to see if you can solve their problem.
31. Landing pages and micro sites (Popularity: Moderate  | Growth Potential: High)
Video is beginning to replace or supplement text and graphics as a content element on many corporate websites. Landing pages can offer a more compelling call to action with video. Some micro sites on larger web properties are self contained, purpose-built conversion machines that have the singular purpose of generating a conversion activity (sign-up for more info, attend event, order something etc.). Video is becoming an important part of the conversion process.
32. Interactive Video (Popularity: Low  | Growth Potential: High)
The promise of interactive video has been around for years but we’re just starting to see companies build in interactivity into their videos. You can build in calls to action, form fields, multiple scenarios and any number of engaging content that get people to not just passively watch your video but actually gets them to start to interact with your video. Technology will play a huge role in interactive video over the next few years. You can already see the foundations of this with YouTube allowing you to add annotations and links to videos.
33. Branded Entertainment and Sponsored Video (Popularity:Moderate  | Growth Potential:Moderate)
Viral Video in many ways is just branded entertainment. There are many ways companies can benefit from having their names attached to content. In the ’50 the ‘soaps’ were a great way for P&G and other consumer companies to promote their brand. Everyday there is a new format for sponsored video being created for delivery on the web. Many will fail but some will become hugely popular. Associating your brand with the right entertainment and informational content on the web is a very interesting opportunity.

PR Support and Community Relations

34. Video Press Releases (Popularity: Low  | Growth Potential: High)
The standard four paragraph press release is now being supplemented with video and rich media to tell a more engaging story. Video is now being purpose-built to directly support the important company announcements. The new challenge for press releases is to change the focus from the company to the customer.
35.  PR Support Materials (Popularity: Low  | Growth Potential: Moderate)
Make it easy for networks, bloggers, news gathers and others to promote your business and also to talk about your industry. Smart companies are developing video support catalogs of company and industry related materials (b-roll, industry footage, sound bites etc) and offering them to news and business portals. The demand for video is everywhere. If a news agency (online or broadcast) is looking for stock footage to use in a story it might as well be yours. (assuming the story is positive, of course)
36. Community Relations Video (Popularity: Low  | Growth Potential: Moderate)
If your company is out working in the community, being good corporate citizens, helping the environment or contributing to important causes you should be capturing those efforts on video. Show the world what you are doing, don’t just talk about it.
37. Corporate Talk Show / Interviews (Popularity: Low  | Growth Potential: Moderate)
Weekly newsletters require a lot of effort and the ‘open’ rate on most of these is quite low. Companies of all sizes are now starting to develop talk-show format video where a host interviews various people (either internal or external to their company) to discuss things that are important to your audience. Think of it as the long tail of interviews where very specific interviews are being delivered to very specific audiences.
38. EPK (electronic press kit)  (Popularity: Low  | Growth Potential: Moderate)
While EPK’s are still being delivered on DVD, web based video and text are quickly replacing this electronic version of the press kit which became popular in the mid 90′s.

Event Video

39. Event Presentation video (Popularity: Low  | Growth Potential: Moderate)
Events represent a unique confluence of expertise and opportunity – often under-leveraged. Trade Shows, meeting and conferences are usually attended by your top sales people, your corporate executives, industry experts and other influential business people. If you are speaking at an event or someone is referencing your company you should be capturing this valuable content on video.
40. Round table Sessions (Popularity: Low  | Growth Potential: Moderate)
Take the opportunity at an event to corral four to six of your best customers and other industry experts, put them in room and video tape them talking about industry trends, business issues and the future of your industry. This content will be the most valuable content you could ever capture.
41. Q&A Expert sessions. (Popularity: Low  | Growth Potential: Moderate)
There are many opportunities to take specific event participants to the side and take them through informal Q&A sessions on various topics that matter to your customers. This content is valuable lead generation content.

Other Uses of Video

42. Recruitment Videos (Popularity: Low  | Growth Potential: Moderate)
Finding the best employees is the single most important function of any company and yet comparatively small amounts of time and money are allocated to this critical task. Recruitment videos that feature company employees, highlight corporate culture and promote the direction of the company can be very influential.
43. VLOG (Popularity: Moderate  | Growth Potential:Moderate)
There are many levels and types of Vloggers today but for the sake of brevity I will identify two: 1. Pro Vloggers who have engaging styles, rich content and a growing list of followers who promote their vlog on their site and through various syndicated channels and 2. Regular Vloggers who have chosen, for whatever reason, to speak into a camera instead of typing on a keyboard. The problem today is that, unlike onscreen text, you can’t scan a vlog – you have to watch the whole thing to see whether it is worth your time. The other problem is that most people just aren’t that compelling on camera so there is little, to no value of a talking head – and often it’s a distraction. Of course everyone references Gary Vaynerchuck (from Wine Library TV) as the rule (rather than the exception) for video blogging in the same way that everyone references the success of Will It Blend as being what to expect when you launch your first viral video project. For individuals looking to gain notoriety from their passions vlogging can be a good option if you have a good on-camera presence and great content.
44. In Store Video (Popularity: Low  | Growth Potential: High)
Wal-Mart has its own profitable in-store TV network that makes shoppers aware of new promotions. LCD screens are ubiquitous. In store LCD’s will be networked and customizable offering you the ability to promote your own goods and services or make money by promoting other complimentary services.
45. Company Lobby / Waiting Room Video (Popularity: Low  | Growth Potential: Moderate)
HD video screens are popping up everywhere – why not in your lobby or reception where you can get a jump start on first impressions and also take advantage of a captive audience.
46. Mobile Video (Popularity: Low  | Growth Potential: Huge)
Yep, ‘there’s an Ap for that’. Mobile video will soon be the largest video category outside of broadcast. In the short-run, mobile video will consist of hastily re-purposed video made to fit on a mobile device. It will quickly evolve into a much more specific format – i.e.  five to fifteen second hyper targeted messages that are part of geo-located (‘location aware’) and micro-niched promotions. Adding mobility (true context) to video will generate many new uses and formats for video.
47. Market research, focus groups and polling (Popularity: Low  | Growth Potential: Moderate)
Market research firms are now capturing the anecdotal feedback along with the raw statistics of their research. If a picture is worth a thousand words then a video of your customer describing her likes and dislikes of your new product is priceless. Go to YouTube to see how people are describing your products and services.
48. Video White paper (Popularity: Low  | Growth Potential: Low)
Video white papers have evolved over the last years from basically a person reading a white paper on camera (what’s the point) to a professional delivery that is accompanied by charts, graphs and other visual references to make the presentation more valuable.
49. Video Magazine (Popularity: Low  | Growth Potential: Low)
Some video production companies specialize in helping companies deliver serialized video content to their customers. Like the name implies video content is created on a regular basis (usually monthly) that customers and prospects can view through a subscription service. While it makes sense to apply tradition formats to new technology and ideas, not all ideas transfer as elegantly as others.
50. Customer UCG Campaigns (Popularity: Low  | Growth Potential:Moderate)
User Generated Content Campaigns- where customers are encouraged to upload videos showing how they use your products are becoming quite popular. Contests are usually the driver but sometimes just giving customers a forum to express themselves is enough.
51. Behind the Scenes Video (Popularity: Low  | Growth Potential:Low)
Personalize your brand. Open up the cultural veil and let customers and products understand who you are – a group of humans rather than a ‘brand’. Authenticity is important.


I am a blogger, internet marketer and top seller on Etsy.  I work at home with my husband (we run the Etsy shop together) and our two sweet daughters.  We live in Southern California.  We are living a lifestyle of freedom!  Join with me so you can start creating lifestyle freedom too. 

See you soon!
Stefani McCune



Visit our Etsy shop (great gifts!) -HomeStudio
Discover HOW to be a Stay-at-Home Family like me– Here
Subscribe to my YouTube channel - Here
Like me on FaceBook - Here

P.S. Join forces with me and earn $600 monthly residual income within the next 30 days -  Here

Monday, March 3, 2014

Etsy Shop Critique, Mentoring and Coaching

Do you have a shop on Etsy?
Do you want to get more sales?  Get more traffic to your Etsy shop?  Get more views?

How would you like some coaching or mentoring from someone who makes full-time income on Etsy?  


Then you are in the right place.

We are Mark and Stef of HomeStudio.  Together we run our Etsy shop, HomeStudio, full-time.  We have been selling on Etsy since March 2008 and quickly became a top seller.  Not only do we sell on Etsy, but we also wholesale our jewelry to shops all around the country.

Over the years we have learned a lot.  Now it's our turn to help you.

Here's what we offer:  
  • 30 or 60 minute one-on-one consultation over the phone or online.  It would be best if we could share computer screens.  (Skype, Google+ hangout, or Join.me).  For local Etsians (Temecula or Murrieta, CA), we can meet at Starbucks.  
  • Critique of your Etsy shop.
  • We will answer any questions you have. 
  • Give you a list of things you can do right away to start getting sales. 
  • Social media tips. 

Here's what you will need to do before we get started:
  • Have access to a computer so you can see our computer screen if you want to talk via the computer.  We can meet locally within Temecula, Murrieta area. Or we can talk over the phone.   
  • Email us a list of your questions, so we can be prepared with answers - we want to maximize your time with us. 


Our cost for this mentoring and consultation is $50 for an hour or $35 for half an hour.
Mark and I will both be available to visit with you.

For more information, you can send Stef an email

We look forward to working with you!  

To your success, 

Mark & Stef

Thursday, February 20, 2014

Natural Skin Care

A few nights ago, I taught a few ladies from church all about natural skin care.  So I thought I'd share the recipes we made, here on my blog.

About 4 years ago I learned that there are terrible things in our cosmetics.  I mean really bad stuff.  Stuff that causes cancer. Stuff that damages our reproductive organs.  Stuff that can damage the development of our future children.  Stuff that is very harmful for our skin with high toxicity levels.

I learned that "organic" or "natural" labels on cosmetics means absolutely NOTHING!  The base of the product can be full of chemicals, then they add the natural or organic ingredients and then slap the label on so we think it's healthy.  WRONG! 

Watch this video that talks about the "Story of Cosmetics" made in 2010:

I found this amazing database online.  It's called Skin Deep.  You can go through your bathroom and look up every product you use.  It has the rating of 0-10, 0 being wonderfully natural and 10 being extremely toxic.  Then it'll tell you why each product is rated the way it is.  It's very eye opening.

Check out the Skin Deep database here.  They even have an app for your mobile devices.

When the company I was promoting came out with a natural, chemical free products, I was so excited.  I LOVED them.  My skin loved them!  But then they went out of business... so I was left with very few options.

I went online to see what I could find.  That's when I found the OCM.  The Oil Cleansing Method.  I've been washing my face with oil for the past 2 + years.   You can see my original blog post here.

This is what I taught the ladies the other night.  Here is my recipe (borrowed from Crunchy Betty):

OCM - Oil Cleansing Method

What you need:  

Castor oil + one of the oils below (Castor oil is found in the health stores in the skin care section)

Good Oil Cleansing Varieties

  • Jojoba (all skin types, but very desirable for acne-prone skin)

  • Sweet almond (all skin types, especially oily)

  • Grapeseed (all skin types, especially oily)

  • Avocado (dry and aging skin)

  • Sunflower Seed (all skin types)

  • Olive (all skin types)*

  • Apricot Kernel (dry, aging, and normal skin)

  • Argan (all skin types, especially aging skin … very pricey)

  • Tamanu (all skin types … very pricey)


*"You’ll probably want to stay away from coconut oil for oil cleansing, as it is a known comedogenic and may possibly clog your pores and exacerbate blackheads." ~Crunchy Betty.  However I (Stefani) use coconut oil and am very pleased with it.  LOVE it!!!!!

The Oil Cleansing Ratio

  • Oily skin: Use 2/3 castor oil to 1/3 carrier oil. (Or measure out 2 tsp castor oil and 1 tsp carrier oil.)

  • Normal skin: Use equal parts castor oil and carrier oil. (Measuring out 1-1/2 tsp castor oil and 1-1/2 tsp carrier oil.)

  • Dry skin: Use 1/3 castor oil and 2/3 carrier oil. (Again, 2 tsp carrier oil and 1 tsp castor oil.)

These ratios are NOT set in stone, but they’re a great jumping off point. Again, when I do this, I just eyeball it in the palm of my hand and go from there.


My favorite mix thus far: 2 tbsp castor oil, 1 tbsp grapeseed oil, 3-5 drops of orange oil.  I'm very oily and am prone to breakouts.  If I start breaking out, I just add more castor oil and it balances out my oil production. 

Oil Cleansing in 3 Easy Steps

  1. Prepare. Either mix your oils together ahead of time, or have the bottles ready. Set a clean washcloth beside the sink. Turn the hot water on to warm up.

  2. Cleanse. Starting with a dirty, dry face (no need to pre-clean here, even if you’re wearing makeup). Pour the oil in the palm of your hand and then apply gently all over your face. Massage firmly, but gently, always moving upwards. Massage for 1-2 minutes, and then let the oil sit on your face for 30 more seconds or more.

  3. Rinse. By now, you should have very hot water coming out of your faucet. Adjust the heat until it’s cool enough to apply to your skin, but warm enough to soften the oil (it’s probably going to be hotter than the water you usually rinse your face with). Dunk the washcloth under the hot/warm water until it’s completely soaked. Apply the washcloth to your face and hold it there for 10-15 seconds. Slowly begin to wipe off. Rinse your washcloth and repeat until you’ve wiped all the oil off your skin.

As for a moisturizer, I have made one out of coconut oil and jojoba oil.  I use this oil on my face at night.  I also use it on my arms and legs, anywhere I need lotion. It's my lotion replacement.  LOVE it!

DIY Whipped Coconut Oil Body Butter

What You'll Need {to make your own}
*1 Cup of Organic Coconut Oil
* 1 teaspoon of Vitamin E oil (optional) or jojoba oil
* A few drops of your favorite essential oils for fragrance (also optional) She used lavender oil. I would use vanilla.
* A glass jar with a tight lid
* An electric hand mixer ( a blender or food processor WON’T work because it warms the coconut oil up too much so that it won’t whip!)

***A note about coconut oil.  You want to purchase Organic, Virgin (or extra virgin), UNrefined coconut oil.  See this blog post for more details. 

I've also started to make my own deodorant!  Yep! I sure have.  It's not an antiperspirant, so you will sweat.  But it works.  I have used it for the past 3 + months...since before Thanksgiving and it's almost the end of February.

You may argue and say, "You can't test a deodorant in the middle of winter!"  And I'll say, "Yes you can, when you live in southern California!"  We've had many days around 80 degrees.  Today will be 81!  I walk to and from the school (even in the afternoon) with my girls.  This deodorant works!

Here are two recipes I have made.  I like the second one with the herbs.  Both were borrowed from Crunchy Betty.  I like her.  Check out her website. 

Homemade Deodorant
Basic (and easy) deodorant recipe

  • 1/4 c. baking soda
  • 1/4 c. cornstarch or arrowroot powder
  • 5 Tbsp. coconut oil
  • Essential oils (optional – I used 3 drops of ylang-ylang, 4 drops of sweet orange, and 2 drops of tea tree)

Mix everything together very well in a small container. If it’s warm, the coconut oil will not solidify, so you may want to keep it in a nice little jar.

Soothing Classic Deodorant Recipe

  • 3 Tbsp dried chamomile
  • 2 Tbsp dried calendula
  • 5 Tbsp coconut oil
  • 3 Tbsp sunflower oil (or other oil, like avocado, sweet almond, or apricot kernel)
  • 1/4 c. + 2 Tbsp baking soda
  • 1/4 c. + 2 Tbsp arrowroot powder
  • Essential oils of your choosing (lavender and tea tree are my favorite antibacterials)

In a small, sterilized jar, add the flowers and the oils (making sure your coconut oil is liquified first). Shake well. Store in a dark place for 2-3 weeks, shaking occasionally.

After 2-3 weeks of infusion, strain the oil from the flowers (again, heating up the oil slightly if it’s in a solid-ish state). In another sterilized jar, combine the infused oil with the dry ingredients and stir well. Add your essential oils drop-by-drop, stirring constantly. Store in your bathroom. This should keep for 3-4 months.

As for my makeup, I have tried to make my own.  I've successfully made eye shadows and blushes.  However my attempts at foundation failed.  I just couldn't get the color right.  So I buy my natural makeup from a friend of mine.  Her husband worked with me at the company who sold the chemical free cosmetics...so I know that her stuff is pure.  You and find her makeup at Just Pure Minerals on Etsy.

The last thing I shared with the ladies is my morning moisturizer that goes under my makeup.  I use a sunscreen that I purchased at Sprouts.  I've checked the ingredients with the Skin Deep database and it's nontoxic.  I've added a tiny bit of my powdered mineral foundation from Just Pure Minerals to the sunscreen to tint it.  It works like a dream!  I can even go out with just that on my face since it's tinted.  If it's a little thick, just mix a little coconut oil in your hand to thin it out.

Ladies, our skin is so important.  What you put on your skin is immediately absorbed into your bloodstream.  If you are using cosmetics with toxins in them, you are putting toxins in your body.  This is why so many people are getting cancer!  

What you EAT and what you put on your SKIN are affecting your health.  Change those two things and you'll be healthy when you are old! 


I am a blogger, internet marketer and top seller on Etsy.  I work at home with my husband (we run the Etsy shop together) and our two sweet daughters.  We are living a lifestyle of freedom!  Join with me so you can start creating lifestyle freedom too. 

See you soon!
Stefani McCune

Visit our Etsy shop (great gifts!) -HomeStudio
Discover HOW to be a Stay-at-Home Family like me– Here
Subscribe to my YouTube channel - Here
Like me on FaceBook - Here

P.S. Join forces with me and earn $600 monthly residual income within the next 30 days -  Here

Tuesday, February 18, 2014

How To Create a Facebook Cover Using PicMonkey

Do you want to know how "they" make those cool collages for "their" Facebook covers?

Just follow this simple tutorial so you can make your own.  You'll blow their socks off and they'll all be asking you how you made that!

See, wasn't that easy?  You just made your own Facebook cover using PicMonkey.com. Piece of cake!


I am a blogger, internet marketer and top seller on Etsy.  I work at home with my husband (we run the Etsy shop together) and our two sweet daughters.  We are living a lifestyle of freedom!  Join with me so you can start creating lifestyle freedom too. 

See you soon!
Stefani McCune

Visit our Etsy shop (great gifts!) -HomeStudio
Discover HOW to be a Stay-at-Home Family like me– Here
Subscribe to my YouTube channel - Here
Like me on FaceBook - Here

P.S. Join forces with me and earn $600 monthly residual income within the next 30 days -  Here

Wednesday, February 12, 2014

Project Team Build

How would an extra $600 a month help you?  Would it cover your car payment?  What about the household utilities?  Or gas and insurance on the car?  Lessons for the kids - dance, karate, piano, etc?  I'm sure it would help. 

Want that extra $600 in the next 30 days? It can be done!

Join with me here.

 Just fill out the four questions and you can get in for free to see what it's all about.

To learn more about Project Team Build, find us on Facebook.

I am really looking forward to working with you, helping you get to the $600 club as soon as possible.  


I am a blogger, internet marketer and top seller on Etsy.  I work at home with my husband (we run the Etsy shop together) and our two sweet daughters.  We are living a lifestyle of freedom!  Join with me so you can start creating lifestyle freedom too. 

See you soon!
Stefani McCune

Visit our Etsy shop (great gifts!) -HomeStudio
Discover HOW to be a Stay-at-Home Family like me– Here
Subscribe to my YouTube channel - Here
Like me on FaceBook - Here

P.S. Join forces with me and earn $600 monthly residual income within the next 30 days -  Here